Founded in 1986, L.A. Bruell, Inc. (LAB) creates documentary, interactive, and educational programs with a special emphasis on art and medicine. We are producers, writers, visual artists, and programmers creating work for multiple platforms, including public television, cable, web, portable media, and live events.


people_lucy_tn Lucy Bruell, President, Director / Producer
Lucy's experience in producing and directing covers a wide range of programming. Before forming LAB, Lucy was a Reporter/Producer for Newsweek Television, Director/Producer for news and sports broadcasts at KTSF-TV, San Francisco, and Producer for interactive programs at Lancit Media in New York. Her video work has been exhibited in the San Francisco Museum of Art. Speaking with Music, Beyond the Practice Room, and On a Personal Note, her documentaries on young classical musicians, were broadcast on public television stations nationwide. Lucy graduated from the University of California in Berkeley with a BA in Psychology and received a Masters in Journalism from Columbia University where she later taught as an adjunct faculty member. She is an Instructor in the Division of Medical Humanities at NYU School of Medicine where she facilitates a weekly seminar on humanism in medicine. She is also Editor-in-Chief of NYU's Literature, Arts and Medicine Database, a repository of 3000+ annotations on works of art and literature that deal with medicine and the human condition. Lucy is also the Principal Investigator and Project Director for Stop, Look, Listen (intro), LAB's NIH-funded educational tool for pediatricians.

people_ned_tn Ned Putnam, Medical Education Writer
Ned draws upon more than 30 years experience in the healthcare industry to write and produce medical education programs covering a diverse range of topics including HIV/AIDS, epilepsy, multiple sclerosis, pediatric mental health, and influenza. Ned is a former Executive Vice President and Client Service Director at Sudler & Hennessey. Ned earned a BA in Biology from Ithaca College and an MS in Physiology and Biophysics from the University of Vermont School of Medicine where he was a NASA fellowship recipient. After obtaining his graduate degree, he conducted research for the Department of Medicine on the effects of cigarette smoke on the bacterial clearing capacity of the alveolar macrophage. His interest in writing medical research papers inspired him to pursue a career in healthcare.

people_zohar Zohar Kfir, Project Manager
Zohar Kfir, LAB’s project manager and creative director, is a digital media producer who has worked professionally in the educational, private and commercial sectors. A graduate of NYU’s Interactive Telecommunications Program, Zohar is also an established media artist working with experimental video, interactive media and installation. She has shown her work at venues including Transmediale; NYUFF; FACT Liverpool; 56th Oberhausen Film Festival; SIGGRAPH2014 Art Gallery and ISEA Dubai and the Creators Project.

people_nancy Nancy Novick, Writer
Nancy has been writing about health and medicine for more than 25 years. Her clients include some of the largest hospitals in New York and a number of top advertising agencies. She studied English literature at the University of Pennsylvania (BA) and Columbia University (MA) and has a special interest in the intersection between medicine and literature. Nancy feels strongly about the importance of expanding access to high quality, affordable healthcare and has served as a volunteer for the Medical Rights Center, an advocacy group for older Americans dealing with insurance issues. She is also an adjunct instructor in copywriting at Kean University in Union, NJ, and is the arts editor for an online magazine serving the Upper West Side.

Interactive Media

We specialize in interactive online media, including our educational project Stop, Look, Listen, as well as multiple online projects including and live webcasts. Check our portfolio to see some of our interactive work.

Moving Image

Live action? Complex animation? Fiction? Nonfiction? We've got you covered, on any platform. We produce professional-quality video tailored to your needs and are available for post-production services.

Medical Education

We specialize in producing media that speaks to doctors in their own language. From CME and MOA animations to live webcasts and field reports, we have the knowledge and experience to do it right.


Content Development

We start with the story. We immerse ourselves in our subjects, conducting research, interviews, developing outlines, treatments, scripts and manuscripts which we weave into a visual design. We tailor our content for each platform to produce integrated campaigns best suited to our subjects.


There’s more than one way to tell the story. Some of our projects are created in multiple formats. Feelings Need Check Ups Too, an interactive resource, includes a web component, a printed tool kit, and posters, all designed and produced by our team. We have also contributed a series of video vignettes for a pediatric audience to the AAP's Resilience Project, an initiative designed to provide pediatricians and all medical home teams with the resources they need to modify practice operations to more effectively identify, treat, and refer children and youth who have been exposed to or victimized by violence.


Our documentaries, Beyond the Practice Room and Speaking with Music, have each aired on more than eighty public television stations nationwide. We have also produced On a Personal Note, which explores how the personality and personal interpretation of each pianist colors a work of classical music. We have also produced many short documentaries.


Our portfolio demonstrates our ability to communicate complex subjects clearly, creatively, and succinctly. We understand the regulatory environment, and we have partnered with academia to produce continuing medical education programs. We have also created many programs for healthcare professionals, patients and their families, and health organizations. One of our more recent programs was a series of training videos for the American Academy of Pediatrics. Additionally, in her capacity as Instructor at NYU School of Medicine, Lucy is Editor-in-Chief of the NYU Literature, Arts, and Medicine Database.

Social Commitment

Many of our programs are created for non-profit organizations and have been successfully used to raise funds and awareness of their missions. We have been particularly fortunate to work with institutions that foster children's causes, including the Big Apple Circus Clown Care Unit, The Hasbro Children’s Foundation, and the NYU Cancer Institute. Our work with these institutions can be found in our portfolio.

Video/Multimedia Production

With the skills of an agency, but the responsiveness and personal attention of a small business, we are a professional team of directors, writers, and producers who will collaborate with you to realize your communication needs and objectives. We produce for broadcast, web, DVD, MOA animations, business presentations and live events, including webcasting.

Web & Interactive Development

Web development is an integral component of many of our programs, and part of the services that we provide to our clients. We have also created many interactive multimedia programs for continuing medical education, patient directed programs, branded professional education, and speaker support. The majority of these programs are distributed on the web and portable media.



Lucy Bruell gave the keynote presentation-- The Structured World and the Swamp: Medical Humanities and Humanism in the Hi-Tech at the 2016 annual meeting of the Archivist and Librarians in the History of the Health Sciences ALHHS

Keeping Reflection Fresh
Keep an eye out for Keeping Reflection Fresh, an upcoming collection of essays from medical educators on the value of introspection and reflective practice in medical education, including a contribution from Lucy and her colleagues based on their work in the Humanistic Aspects of Medical Education program at the NYU School of Medicine. Keeping Reflection Fresh is scheduled to release in July 2016 and can be pre-ordered on Amazon.

We are proud to announce that Stop, Look, Listen, our educational tool for pediatric clinicians, has officially been approved for 10 points of MOC Part 2 credit, to be offered in partnership with the American Academy of Pediatrics soon. Check out the SLL website for more details.

International Conference on Communication in Healthcare
L.A. Bruell just returned from presenting Stop, Look, Listen at this year's International Conference on Communication in Healthcare in New Orleans, Louisiana. The conference was a great opportunity to spread the word about SLL and connect with many of the researchers and professionals at the cutting edge of health care communication.

Hot Topics in Simulation Education
Simulation is one of the hottest topics out there in medical education - and we're at the forefront with Stop, Look, Listen. We were invited to present earlier this week at NYSIM's "Hot Topics in Simulation Education" symposium. NYSIM is a collaborative effort of NYU Langone Medical Center and the City University of New York.

FEDIAWG - the Federal Interagency Workgroup on Child Abuse and Neglect
We were delighted to be able to present Stop, Look, Listen earlier this week to FEDIAWG - the Federal Interagency Workgroup on Child Abuse and Neglect. The Workgroup includes representatives from several government agencies, including the Departments of Health and Human Services, Education, Justice, and State.



120 W 70th St, #3B
New York, NY 10023
[p] 646.336.5977

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