Founded in 1986, L.A. Bruell, Inc. (LAB) is a full service content development and media production company, with a special emphasis on art and medicine. We are producers, writers, visual artists, and programmers creating work across all platforms.


people_lucy_tn Lucy Bruell, President, Director / Producer
Lucy's experience in producing and directing covers a wide range of programming. Before forming LAB, Lucy was a Reporter/Producer for Newsweek Television, Director/Producer for news and sports broadcasts at KTSF-TV, San Francisco, and Producer for interactive programs at Lancit Media in New York. Her video work has been exhibited in the San Francisco Museum of Art. Speaking with Music, Beyond the Practice Room, and On a Personal Note, her documentaries on young classical musicians, were broadcast on public television stations nationwide. Lucy graduated from the University of California in Berkeley with a BA in Psychology and received a Masters in Journalism from Columbia University where she later taught as an adjunct faculty member. She is an Instructor in the Division of Medical Humanities at NYU School of Medicine where she facilitates a weekly seminar on humanism in medicine. She is also Editor-in-Chief of NYU's Literature, Arts and Medicine Database, a repository of 3000+ annotations on works of art and literature that deal with medicine and the human condition. Lucy is also the Principal Investigator and Project Director for Stop, Look, Listen (intro), LAB's NIH-funded educational tool for pediatricians.

people_ned_tn Ned Putnam, Medical Education Writer
Ned draws upon more than 30 years experience in the healthcare industry to write and produce medical education programs covering a diverse range of topics including HIV/AIDS, epilepsy, multiple sclerosis, pediatric mental health, and influenza. Ned is a former Executive Vice President and Client Service Director at Sudler & Hennessey. Ned earned a BA in Biology from Ithaca College and an MS in Physiology and Biophysics from the University of Vermont School of Medicine where he was a NASA fellowship recipient. After obtaining his graduate degree, he conducted research for the Department of Medicine on the effects of cigarette smoke on the bacterial clearing capacity of the alveolar macrophage. His interest in writing medical research papers inspired him to pursue a career in healthcare.

people_zohar Zohar Kfir, Project Manager
Zohar Kfir, LAB’s project manager and creative director, is a digital media producer who has worked professionally in the educational, private and commercial sectors. A graduate of NYU’s Interactive Telecommunications Program, Zohar is also an established media artist working with experimental video, interactive media and installation. She has shown her work at venues including Transmediale; NYUFF; FACT Liverpool; 56th Oberhausen Film Festival; SIGGRAPH2014 Art Gallery and ISEA Dubai and the Creators Project.

people_nancy Nancy Novick, Writer
Nancy has been writing about health and medicine for more than 25 years. Her clients include some of the largest hospitals in New York and a number of top advertising agencies. She studied English literature at the University of Pennsylvania (BA) and Columbia University (MA) and has a special interest in the intersection between medicine and literature. Nancy feels strongly about the importance of expanding access to high quality, affordable healthcare and has served as a volunteer for the Medical Rights Center, an advocacy group for older Americans dealing with insurance issues. She is also an adjunct instructor in copywriting at Kean University in Union, NJ, and is the arts editor for an online magazine serving the Upper West Side.

We start with the story. We immerse ourselves in our subjects, conducting research, interviews, developing outlines, treatments, scripts and manuscripts which we weave into a visual design. We tailor our content for each platform to produce integrated campaigns best suited to our subjects.

Interactive Media

We specialize in interactive online media, including our educational project Stop, Look, Listen, as well as multiple online projects including and live webcasts. Check our portfolio to see some of our interactive work.


Moving Image

Live action? Complex animation? Fiction? Nonfiction? We've got you covered, on any platform. We produce professional-quality video tailored to your needs and are available for post-production services.

Medical Education

We specialize in producing media that speaks to doctors in their own language. From CME and MOA animations to live webcasts and field reports, we have the knowledge and experience to do it right.

AMEE 2017 Helsinki
Lucy Bruell Presented at AMEE 2017 Helsinki  

06/04/2016 ALHHS
Lucy Bruell gave the keynote presentation-- The Structured World and the Swamp: Medical Humanities and Humanism in the Hi-Tech at the 2016 annual meeting of the Archivist and Librarians in the History of the Health Sciences ALHHS

NCCAN, Washington DC 8/31/2016
SLL gave a tabletop presentation on 8/31/2016 during NCCAN, Washington DC @AAPNews @nccan NCCAN 2016 

11/17/2015 STOP, LOOK, LISTEN
We are proud to announce that Stop, Look, Listen, our educational tool for pediatric clinicians, has officially been approved for 10 points of MOC Part 2 credit, to be offered in partnership with the American Academy of Pediatrics soon. Check out the SLL website for more details.

10/28/2015 International Conference on Communication in Healthcare
L.A. Bruell just returned from presenting Stop, Look, Listen at this year's International Conference on Communication in Healthcare in New Orleans, Louisiana. The conference was a great opportunity to spread the word about SLL and connect with many of the researchers and professionals at the cutting edge of health care communication.
December 2016 Keeping Reflection Fresh: A Practical Guide for Clinical Educators (Literature & Medicine)
Keep an eye out for Keeping Reflection Fresh, an upcoming collection of essays from medical educators on the value of introspection and reflective practice in medical education, including a contribution from Lucy and her colleagues based on their work in the Humanistic Aspects of Medical Education program at the NYU School of Medicine.More info about book

7/24/2015 FEDIAWG The Federal Interagency Workgroup on Child Abuse and Neglect
We were delighted to be able to present Stop, Look, Listen earlier this week to FEDIAWG - the Federal Interagency Workgroup on Child Abuse and Neglect. The Workgroup includes representatives from several government agencies, including the Departments of Health and Human Services, Education, Justice, and State.


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