A strategic publication plan creates a solid communications platform on which to build understanding about your product in the scientific and clinical community.
Publication Plans:
- Comprehensive view of the scientific landscape
- Well-researched and fully referenced scientific communication platform
- Article and abstract tables showing publication status
- Colorful calendar clearly showing data release per publication type and per audience
- Targeted, detailed list of medical congresses and peer-reviewed journals
- Relevant bibliography of peer-reviewed literature on your product and the competition
- Regular conference calls with your team to monitor progress of publication plan
Scientific Literature Gap Analysis:
- Analysis of the publication landscape at any stage of your product’s lifecycle
- — Competitive analysis of publication metrics, such as article type, clinical trial type, subject matter, reach/audience, country of publication,
most-cited journals, and most-cited authors
- — Scientific statement strengths and gaps in relevant chapters, such as efficacy, safety, and mechanism of action
- Strategic evaluation of the published literature on a given product or in a given therapeutic field over time
- Identification of key issues, unmet needs in the therapeutic area, and gaps in the scientific literature that impact your brand.