Our Payor Market Team develops unique value propositions to achieve formulary access and pull-through goals

Business-to-Business Tactical Initiatives

• Strategic Planning
  • Market research
    • Qualitative and quantitative
  • Pricing and contracting
  • Market segment analysis
  • Policy analysis
• Education and Meetings Capabilities
  • Advisory boards
  • Focus groups
  • Simulated P&T meetings
  • AMCP dossier development
• Branded and Unbranded Promotional Initiatives
  • Value proposition development
  • Sales support materials
• Managed Markets Public Relations
  • Strategy and communications

Strategic Planning

Our team of product and channel market experts work closely with our clients in support of their brands, from the launch of a new product through the end of its lifecycle. The strategic plan is critical to generating the appropriate tactical programs and initiatives to be used by the field forces. Our comprehensive research allows us to provide insights into the evolving managed markets landscape to help the brand meet business goals.

With years of experience, our team provides a variety of tactical offerings - from visual aids and slide decks to intricate electronic proposals. We take pride in delivering useful, meaningful programs that are tailored to leaders within the various channels, from Commercial plans to Employers to Government, on time and on budget.